Story of Home had no shortage of interest — stunning listings and a strong brand presence brought plenty of eyes to their properties. But most leads went cold fast. Buyers browsing high-end listings often need months to make a decision, and without consistent, personalized follow-up, they'd lose interest, forget the property, or get scooped up by another agent with a better nurture system. There was no automated way to stay top-of-mind, showcase new listings, or guide leads through the long luxury buying journey.