Case study
RESULT
\+42% in repeat & referral revenue for a roofing company that used to lose touch after every job.
Wilson Roofing
LOCATION
Austin Texas
INDUSTRY
Roofing
OVERVIEW
We worked with WilsonRoofing to turn one-time repair jobs into long-term customer relationships — building an automated follow-up and maintenance system that increased repeat and referral business by 42%.
CHALLENGE
Wilson Roofing had a strong reputation and no shortage of new leads — storm damage and word-of-mouth referrals kept their calendar full. But once a job was done, the relationship usually ended there. There was no system for staying in touch after installation, no reminders for annual inspections or gutter maintenance, and no consistent way to ask happy customers for reviews or referrals. As a result, most homeowners never heard from Wilson Roofing again until their next roof problem — often years later, and often with a competitor.
RESULT
+42% increase in repeat and referral revenue after launching a post-installation care sequence, seasonal maintenance reminders (pre-storm season inspections, gutter check-ins), and an automated review/referral request flow triggered right after job completion.
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"We used to lose touch with customers the moment the invoice was paid. Now we've got homeowners calling us back for maintenance and sending us referrals a year later without us lifting a finger."
Maya Thompson, Founder at Wilson Roofing
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